EOC WEEK 9: Three Mission Statements

After looking through all my classmates Blog I narrowed it down to what I believe are the top three ones. Here they are in alphabetical order starting out with Eric Arquileta he got down to business describing what the company is about and what it stands for. I got the message of quality. His backpacks will be standing the test of time. The next one by Kayleigh Bloomfield I noticed right off the bat that hers was to the point. It got down to the specifics of what she was trying to state and held the same overall feel throughout her mission statement. All the while writing with authority. I know her underwear for men will marketed right and be comfy all at the same time. The third mission statement that I came across that I liked was Ray Otero’s. His mission statement clearly states two sides to his product eliminating odor while maintaining an environmental safe product so no aerosol items. Which I feel created an overall good tone about what his product stands for. I know his product of Febreeze odor eliminator will be one with cleanliness in mind. I picked these three because I believe they all have done a splendid job. A quote that fits these is “An organization exists to accomplish something and this purpose should be clearly stated.” (Marketing: An Introduction for Education Management Corporation, 10th Edition, Gary Armstrong 2011 pg. 39) All three have done just so.

EOC Week 8: Disastrous New Products

There are products that are thought up but should never see the light of day, but yet somehow they make it to the consumer market. Now the one’s you’re about to reading about it I guarantee would never make it to stores but just the idea of them is enough to get you to think about what if.  Something that meets those criteria is skunk perfume. Everyone knows that it would just be a horrible idea but I wouldn't be surprised if something actually came up with it and tried to market it even though it smells absolutely horrible. I picture them as being a foreigner though, someone from Europe most likely. Don't hate that’s just how I picture it. Another disastrous new product that wouldn't make any sense at all would be a spiky volleyball. It just wouldn't work to play with. Sure it might look cool, but the only safe place for it would be on a shelve collecting dust, and what would be the point of that? Something that might be a little more particle but still disastrous could be a computer mouse made out of a real dead mouse. You could just have the top portion of it with bottom left to glide on surfaces. The buttons would still be there underneath the skin but there wouldn’t be a scroll wheel on it because it just wouldn’t work too well. The mouse wouldn’t last too long because it would start to decay and stink unless it was persevered so it could last. It’s a little disturbing at the thought of using a once live mouse to control your computer. I know I certainly wouldn’t use it.

Target Market Strategy

The target market for my product would be of course men so logically it would be a good idea to put it where men shop. The problem with doing that not all men do the shopping. So now it would have to be a place where both men and women can be found shopping, because a woman might want to pick it up for her boyfriend of husband. “The marketing manager’s aim is to find, attract, keep, and grow target customers by creating, delivering, and communicating superior customer value” (Marketing An Introduction, Armstrong & Kotler, pg. 9) This fits because it could also appeal to women who want to buy something for a man in their life. If I had it my way it would be in all stores that fit that criteria, but since I can't a good place to have Kitchen Tools would be a place like Sears. Seems like it would fit in with what the store already sells, and it's not a cheap store nor is it expensive so my product would fit right in. Since there is an “art and science of choosing target markets and building profitable relationships with them” (Marketing An Introduction, Armstrong and Kotler, pg. 9) I will have to pick my main market wisely.

SWOT Analysis

My product Kitchen Tools has both it's pros and cons, just like any other product. For my strengths the product will be innovative never before has a kitchen utensils been combined with tools. So we have the edge on the competition there. It was also be affordable, and good quality made in the good ol' USA, not from China. Another plus will be the warranty, if it breaks we'll replace it. As long as we deem it wasn't due to improper use. For my weaknesses since it is an older product with a new twist, it will have to be promoted differently as not to confuse it will items of the past. So there’s more costs there. With knowing my, “overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T).” (Marketing An Introduction, Armstrong & Kotler, pg. 55) I can make a better judgment call on what to do.

Objectives

The four main objectives for my product of Kitchen Tools, is to get men to buy the kitchen untensils, to improve their cooking abilities, to impress others with new founded skill, and eat better. This objectives can be achived through making the product appeal to men right off the bat. If it doesn't grab their attention fast they'll lose interest very quickly.With the next objective you may ask, "how will it improve their cooking?" The answer is it will not directly improve it but by practicing they will develop the neccessary skills for them to succeed with it. Now with the next objective it will be better if their is lady around the house that usually does the cooking. Since the man will be part taking in the activity as well this will take a load off of her and as long as the food isn't half bad she should be impressed unless she is expecting too much. The last objective of Kitchen Tools is to eat better, with cooking for yourself and not going out to fast food and even sit down restraunts you know what it is going into your food. While these objectives may just seem product related, "the broad mission leads to a hierarchy of objects, including buiness objects and marketing objectives" (Marketing An Introduction, Armstrong & Kotler, pg. 43). These all lead to the final product. These objectives have lead me to the final product which will still be an on going thing. Since "research and design is expensive and requires improved profits to plow back into research programs" (Marketing An Introduction, Armstrong & Kotler, pg.43). I will use my funds to not only improve my product but to expand as well.

Mission Statement

Mission statements are meant to give an image of what the comapny is trying to achieve with their products or services. In our marketing book it says, "Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace." ( Marketing: An Introduction for Education Management Corporation, 10th Edition, Gary Armstrong pg. 40) I beleive my mission statements covers those points. The point of my Kitchen Tools product will be to get men into the kitchen to enjoy cooking with their tools. This will be done with utensils that they will have fun using. These will simulate real garage type tools but will be solely meant for kitchen use due to being actual utensils. Not only will men have fun using these products to cook with, but they will be impressing the ladies with the ability to handle the tools so well. This will be due to the fact that their already familiar with them from such places as the garage or construction work. We here at Kitchen Tools Inc. find it very important that men know how to cook well, and with the amount of research put into our product we have found one of the downfalls has been utensil design. We’re not guaranteeing you will cook better, because we can’t promise those sort of things, but if you buy our wonderful product you will learn proper technique and you will go on from there to learn how to cook impressively.

EOC: Final Project Pitch

Thinking of products for men isn’t the easiest thing to do even though I am one myself. However, I got to thinking what don’t men have in the house that they like to use? The answer is tools. But of course these aren’t automotive tools or anything like that, but tools in which to cook food with. Men love to eat well; of course some women do too but some men just go crazy and need to eat the best. So why not create a cooking set that is built for a man? There’s nothing feminine about it all, men just simply need their own set of utensils and things for the kitchen. You can’t go wrong with shiny stainless steel; men love this stuff along with black and other darker colors. Nothing bright, and vivid here, those types of colors don’t come to mind when thinking about tools of any sort. Think of a nice set of kitchen utensil; now picture them with various tool handles as the grips and such. BOOM you've got yourself a great set of mens tools for the kitchen.. Now let’s come into terms with reality here, woman are going out on their own to work now and men are left with the challenge of coming up with what’s for dinner. So let’s impress our ladies and Cook like a man, she may not let us bring our outside tools into the house but now we can finally make a proper mess in the kitchen.