EOC: Final Project Pitch

Thinking of products for men isn’t the easiest thing to do even though I am one myself. However, I got to thinking what don’t men have in the house that they like to use? The answer is tools. But of course these aren’t automotive tools or anything like that, but tools in which to cook food with. Men love to eat well; of course some women do too but some men just go crazy and need to eat the best. So why not create a cooking set that is built for a man? There’s nothing feminine about it all, men just simply need their own set of utensils and things for the kitchen. You can’t go wrong with shiny stainless steel; men love this stuff along with black and other darker colors. Nothing bright, and vivid here, those types of colors don’t come to mind when thinking about tools of any sort. Think of a nice set of kitchen utensil; now picture them with various tool handles as the grips and such. BOOM you've got yourself a great set of mens tools for the kitchen.. Now let’s come into terms with reality here, woman are going out on their own to work now and men are left with the challenge of coming up with what’s for dinner. So let’s impress our ladies and Cook like a man, she may not let us bring our outside tools into the house but now we can finally make a proper mess in the kitchen.

EOC Week 6: 9 Apps

It's all about the apps these days. What's the newstest, coolest app that's taking the market by storm? They can be free or paid for doesn't matter, but their usually cheap. Now of course along with the good theres also the bad, the pointless, and the ones that just don't do crap. Too bad we can't just flush those out and replace them with something that's actually useful or entertaining.
Anyone that has an iPhone knows what Angry Birds is. This has earned itself the title of #1 paid app for the apple app store. Who knew that slinging birds at green pigs that steal eggs could be so much fun? Another good app would have to be the The Weather Channel I look at this everyday to figure out the local temperature, and even all the way back in IL. My third choice would have to be Netflix. It's great! I can watch movies wherever, whenever I want. Sure there are other apps that may be more useful, and do things, but for me these are what fits.
When you think of the worst apps, what comes to mind? I think of stupid fart apps. Yea sure their a little funny at first but they get old real fast and annoying. Another stupid one is called Hold The Button. That’s pretty much all it is. You’re just supposed to hold your finger on the screen for as long as you can. That’s dumb.. Then a third one is special because at three dollars its completely stupid when I’ve seen similar apps for free. It’s called Shout It, and it displays big scrolling text across the screen. Sure it might have a few other things with it the free ones don’t but at three dollars why spend it when you can get virtually the same for free??
All these good and bad apps have me now thinking about what sort of apps I would create. The first one I thought of was a diet and calorie nutrition tracking app. However instead of having to search for the food you would have the ability to scan the barcode or take a picture of the nutrition facts and then it would log it as part of your daily intake. Another one would be America’s Most Wanted this would display all the bad guys that are wanted around the country for the more serious crimes. Lastly they need to make a mario game. Even if it was just a remake of one of the games from Super Nintendo it would be ok. However I don't think apple and Nintendo will be partnering up anytime soon to make such a thing happen, and thats a shame..

EOC Week 5: Best and Worst Super Bowl Commercials

Let's be honest here, we watch the Super Bowl manily for the commercials. It doesn't matter who is playing; people will generally tune in to catch some of the great ads the companies pay millions of dollars to play during the game. This year it wasn't as good as others unfortunately, however the best one for me had to be the  Tommy Chevy Silverado ad http://www.youtube.com/watch?v=UwgJzNHvJ-c For me it made me think of my friend Tommy back in IL because he's always doing something stupid. I happen to be texting with another friend from back in IL at the time of the commercial and he brought it up as soon as it was done airly and we laughed about the similarities. It's ads like this Chevy one that connect with consumers like me on a personal level and get the attention they need. That makes for good marketing. Now their are also the commercials that are just no good and you wonder why would anyone think that up? A commercial that fits that description is the Go Daddy Joan Rivers ad. http://www.youtube.com/watch?v=htFlkfjOkNA Really who thought of that? Who wants to see Joan River’s fakeness on a hot body that isn’t hers, because there is no way her body looks that youthful. Obviously their trying to use sex to sell their product which is a dot.com business that provides domain names. But why go out on a wire and use Joan Rivers?? They should’ve just stuck with Danica Patrick and the other good looking women they use. I don’t understand their marketing technique at all. Maybe it’s meant to entice us in an distrubing way? I’m not sure. They should’ve used the real girl Tabitha Taylor. Now that would be worth taking another look at.

Week 4 EOC: B2B vs. Consumer Marketing

When it comes to business the customer is always right. The thing with that is who is the customer? Well it can be a everyday common person or it can be another company. Big businesses do deals with other companies to get what they need. Let's take GE for example, here is a company that has been around for a long time, and has their hands in more than one proverival "cookie jar".
Obvisouly those cookie jars are other businesses. Why deal with the little people when, “most of GE’s business comes not from final consumers but from commercial and industrial customers across a wide range of industries.”(Marketing: An Introduction for Education Management Corporation, 10^th Edition) Sure they still market to the little people, but that’s only a small percentage of their final figures. With marketing you have to let your consumers know what you make and that takes advertising. Before today I had no idea that they dealt with trains or even media. They just don’t market those areas to people outside of business because we the average people don’t need to own them or have them managed. With that it mean that they only have to advertise a certain part of their business to the general public. The industry already knows what they have to offer. This gives them more room to deal with their bigger clients since big business is more what this company is about. “The reach of GE’s businesses is reflected in our expansive line of products and services that span many industries and customers worldwide.”(http://www.ge.com/products_services/index.html) Everything from trains to healthcare, and almost everything in between this company has it covered.