Let's be honest here, we watch the Super Bowl manily for the commercials. It doesn't matter who is playing; people will generally tune in to catch some of the great ads the companies pay millions of dollars to play during the game. This year it wasn't as good as others unfortunately, however the best one for me had to be the
Tommy Chevy Silverado ad http://www.youtube.com/watch?v=UwgJzNHvJ-c For me it made me think of my friend Tommy back in IL because he's always doing something stupid. I happen to be texting with another friend from back in IL at the time of the commercial and he brought it up as soon as it was done airly and we laughed about the similarities. It's ads like this Chevy one that connect with consumers like me on a personal level and get the attention they need. That makes for good marketing. Now their are also the commercials that are just no good and you wonder why would anyone think that up? A commercial that fits that description is the Go Daddy Joan Rivers ad.
http://www.youtube.com/watch?v=htFlkfjOkNA Really who thought of that? Who wants to see Joan River’s fakeness on a hot body that isn’t hers, because there is no way her body looks that youthful. Obviously their trying to use sex to sell their product which is a dot.com business that provides domain names. But why go out on a wire and use Joan Rivers?? They should’ve just stuck with Danica Patrick and the other good looking women they use. I don’t understand their marketing technique at all. Maybe it’s meant to entice us in an distrubing way? I’m not sure. They should’ve used the real girl Tabitha Taylor. Now that would be worth taking another look at.
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