When it comes to business the customer is always right. The thing with that is who is the customer? Well it can be a everyday common person or it can be another company. Big businesses do deals with other companies to get what they need. Let's take GE for example, here is a company that has been around for a long time, and has their hands in more than one proverival "cookie jar".
Obvisouly those cookie jars are other businesses. Why deal with the little people when, “most of GE’s business comes not from final consumers but from commercial and industrial customers across a wide range of industries.”(Marketing: An Introduction for Education Management Corporation, 10th Edition) Sure they still market to the little people, but that’s only a small percentage of their final figures. With marketing you have to let your consumers know what you make and that takes advertising. Before today I had no idea that they dealt with trains or even media. They just don’t market those areas to people outside of business because we the average people don’t need to own them or have them managed. With that it mean that they only have to advertise a certain part of their business to the general public. The industry already knows what they have to offer. This gives them more room to deal with their bigger clients since big business is more what this company is about. “The reach of GE’s businesses is reflected in our expansive line of products and services that span many industries and customers worldwide.”(http://www.ge.com/products_services/index.html) Everything from trains to healthcare, and almost everything in between this company has it covered.
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