Mission Statement

Mission statements are meant to give an image of what the comapny is trying to achieve with their products or services. In our marketing book it says, "Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace." ( Marketing: An Introduction for Education Management Corporation, 10th Edition, Gary Armstrong pg. 40) I beleive my mission statements covers those points. The point of my Kitchen Tools product will be to get men into the kitchen to enjoy cooking with their tools. This will be done with utensils that they will have fun using. These will simulate real garage type tools but will be solely meant for kitchen use due to being actual utensils. Not only will men have fun using these products to cook with, but they will be impressing the ladies with the ability to handle the tools so well. This will be due to the fact that their already familiar with them from such places as the garage or construction work. We here at Kitchen Tools Inc. find it very important that men know how to cook well, and with the amount of research put into our product we have found one of the downfalls has been utensil design. We’re not guaranteeing you will cook better, because we can’t promise those sort of things, but if you buy our wonderful product you will learn proper technique and you will go on from there to learn how to cook impressively.