EOC: Week 10 What Channels are you going to do to get you product noticed?

If a product isn't noticed all it will do is sit on a shelf collecting dust. My product will not fall victim to that. For my type of product the best way to get it to the consumer would first be start at the producer then go to a retailer, then finally into the hands of the consumers. It's a relativity small kitchen product so it doesn't need quite as much "coverage" as say a camera would. Which is perfectly fine because of what it is. Then comes actually putting it in the right location meaning store. “Companies often pay too little attention to their distribution channels, sometimes with damaging results.”(Marketing: An Introduction for Education Management, Armstrong and Kotler pg. 312) Where's it best suited? Away from the competition, or close to it? Sure each spot would have it's own benefits but in the end you have to pick what fits. Along side the competition would most likely be the best because people will be looking for that certain type of thing already. I don't want the consumer having to go out of the way to find it. Then also knowing how other similar products fair in stores will give me an idea of how mine might do as well. So I can use their experience to my advantage. Less money spent on market research, more available to spend else where.