Product

The first and most important element is the product, without it the company has nothing. You can have all this great research into it and believe it's the best. It can also have all flashy advertising, and celebrity endorsements In theory it should be the best but if it doesn't meet the expectations of the market or the consumers then it fails. “Product means the goods-and-services combination the company offers to the target market” (Marketing an Introduction, Armstrong & Kotler, pg.54).With my product Kitchen Tools it won't be a normal product for any gender to use them but manly the men. It is gear towards them because they are made as if they were tools. The handles are shaped like screwdrivers, socket wrench handles and so on. It could be expanded to allow for other handles to be made as well. This will apply to buyers because "consumers see products as complex bundles of benefits that satisfy their needs" (Marketing an Introduction, Armstrong & Kotler pg. 211). The benefits to new cooking utensils can range from wanting to cook more because its fun to cooking better due to be properly equipped.