Objectives

The four main objectives for my product of Kitchen Tools, is to get men to buy the kitchen untensils, to improve their cooking abilities, to impress others with new founded skill, and eat better. This objectives can be achived through making the product appeal to men right off the bat. If it doesn't grab their attention fast they'll lose interest very quickly.With the next objective you may ask, "how will it improve their cooking?" The answer is it will not directly improve it but by practicing they will develop the neccessary skills for them to succeed with it. Now with the next objective it will be better if their is lady around the house that usually does the cooking. Since the man will be part taking in the activity as well this will take a load off of her and as long as the food isn't half bad she should be impressed unless she is expecting too much. The last objective of Kitchen Tools is to eat better, with cooking for yourself and not going out to fast food and even sit down restraunts you know what it is going into your food. While these objectives may just seem product related, "the broad mission leads to a hierarchy of objects, including buiness objects and marketing objectives" (Marketing An Introduction, Armstrong & Kotler, pg. 43). These all lead to the final product. These objectives have lead me to the final product which will still be an on going thing. Since "research and design is expensive and requires improved profits to plow back into research programs" (Marketing An Introduction, Armstrong & Kotler, pg.43). I will use my funds to not only improve my product but to expand as well.